Concepts
Sunlite, the low calorie potato
Consumers want to choose potatoes by taste!
Many consumers have difficulty making a distinction between the current offerings of table potatoes in the supermarket.
Keeps it colour, the fresh difference after peeling
Every cook knows the impact of colour. When a dish looks good, the enjoyment grows. Too bad that many potatoes discolour after peeling. This reduces the 'fresh appearance' of the end product.